E-commerce in Mauritius is still early but growing. Around 8 in 10 people are online, yet only a small share of retail sales happen online – roughly 5% according to industry estimates. That gap, plus mobile payments like MCB Juice, makes 2026 a strong time for Mauritian brands to launch online stores.
1. Key numbers
| Indicator | Figure | Source / note |
|---|---|---|
| Internet users | About 79.5% of the population (2023) | US Commercial Service guide |
| Online share of retail | Around 4–6% | Industry estimates (ECDB) |
| Most-used store platforms | WooCommerce, then Shopify | AfterShip store counts |
| Population | About 1.26 million | Statistics Mauritius |
2. Trends to watch
- Mobile shopping – most browsing happens on phones.
- MCB Juice – fast mobile payments now available at online checkout.
- Social commerce – many brands still sell through Facebook and Instagram.
- Cash on delivery – still important for first-time buyers.
- Bilingual content – English and French stores reach more shoppers.
Ready to take your brand online?
Mauritius-ready stores with Juice, card and COD, in English and French.
3. Biggest opportunities
| Sector | Why it’s a good fit |
|---|---|
| Fashion & modest wear | Strong social following, visual products |
| Beauty & cosmetics | Repeat purchases |
| Furniture & home | High order values |
| Groceries & food | Low online share today – big gap |
| Tourism experiences | Online booking demand from visitors |
4. Challenges – and how to solve them
| Challenge | Solution |
|---|---|
| Trust in online payments | Offer COD and Juice, show clear policies |
| Delivery | Clear zones, rates and times |
| Small market | Combine local sales with tourists and export |
| Competition from social sellers | A professional store and faster checkout |
Frequently asked questions
Is e-commerce growing in Mauritius?
Yes. Internet use is high and online shopping is growing, while the online share of retail is still small – leaving room for new brands.
What do Mauritian shoppers buy online?
Electronics, fashion, beauty and home products are common; groceries online are still a small but growing area.
How do people pay online in Mauritius?
Cards, MCB Juice and cash on delivery are the most common methods.
Which platform is most used in Mauritius?
Public store counts show WooCommerce is most common, followed by Shopify.
Is it worth starting an online store in Mauritius?
For brands with good products and social following, yes – competition online is still lower than in bigger markets.
Ready to launch your store in Mauritius?
MCB Juice, card & COD ready – from $790, live in 10–21 days.
Anees has spent 10+ years building online stores. His team of 16 has delivered 3,400+ Shopify, WooCommerce and business websites for brands in Mauritius, the Gulf, Europe, Canada and South Asia.